Advertising Experience

Video Production: March 2011

Cypress Media Group produced television commercials for advertising and public relations client, Attorneys Lee, Eadon, Isgett, Popwell & Reardon.

Leip Demo

Radio Media Buying: February 2011

Cypress Media Group planned and placed a radio advertising campaigns for the Physical Therapy Association of Georgia.

The Physical Therapy Association of Georgia (PTAG) is the membership organization for the profession of physical therapy in Georgia, and a component of the American Physical Therapy Association. PTAG has approximately 1,700 members comprised of PTís, PTAís and Students. The mission of PTAG is to represent, promote and serve the profession of physical therapy.

Listen to the radio spot.

Cable Television Media Buying: May 2009

Cypress Media Group planned and placed a cable television media buy for Rinck Advertising and their client, Mechanics Savings Bank.

Founded in 1875, Mechanics Savings Bank currently serves customers from three branch offices located in Auburn, Lewiston, and Windham, Maine. Mechanics Savings Bank has assets of $270 million and participates in a surcharge-free ATM network that includes approximately 17,000 ATM locations nationwide. Mechanics Savings Bank is an FDIC Member.

Rinck Advertising of Auburn, Maine, specializes in print, radio, and television advertising, branding, public relations and special event planning, retail traffic building, direct response, database and catalog marketing, Web strategy, design, and promotion.

Their major clients include Garelick Farms, one of the largest dairies in the northeastern United States, Lehigh Valley Dairy Farms, Tuscan Dairy, Mechanics Savings Bank, Fit & Fresh, Gorton's Seafood, and McDonald's.

Mechanics Demo

Radio Media Buying: August 2008

Cypress Media Group planned and placed a series of radio advertising campaigns for Rinck Advertising and Patrons Oxford Insurance Company, a Maine based property and casualty insurer.

Rinck Advertising of Auburn, Maine, specializes in print, radio, and television advertising, branding, public relations and special event planning, retail traffic building, direct response, database and catalog marketing, Web strategy, design, and promotion.

Listen to the radio spot.

Streaming Media Production and Hosting: July 2007

Cypress Media Group completed a streaming media production and hosting project for Yellow Page Consulting, LLC.

This streaming video training program entitled The Other Side Of The Yellow Page Story targets sales reps who sell TV, radio, cable, newspaper, rr magazine advertising and business owners who buy Yellow Page ads.The purpose of the seminar is to show how yellow page advertising budgets can be restructured to fund other forms of media advertising.

Read a case study of this project and view a clip from this video.

Radio Media Buying: February 2007

Cypress Media Group planned and placed a series of radio advertising campaigns for Rinck Advertising and VentureShield of Maine a division of C.W. Hayden Company Inc.

VentureShield, a razor-thin flexible urethane sheet expertly applied to the front of your car, truck or SUV. It protects your paint like a bullet proof vest. Originally invented to protect sponsor logos from the pounding of the European racing circuits, VentureShield is now available in America for all vehicles.

Rinck Advertising of Auburn, Maine, specializes in print, radio, and television advertising, branding, public relations and special event planning, retail traffic building, direct response, database and catalog marketing, Web strategy, design, and promotion.

Their major clients include Garelick Farms, one of the largest dairies in the northeastern United States, Lehigh Valley Dairy Farms, Tuscan Dairy, Mechanics Savings Bank, and Fit & Fresh.

Listen to the radio spot.

Video Production and Theatre Design Services: December 2006

Cypress Media Group, in association with Moose Logistics, completed work on a contract to perform numerous video production and theatre design services for APM Terminals in Elizabeth, NJ.

APM Terminals in Port Elizabeth, NJ, is an A.P. Møller-Mærsk company. 

A.P. Moller-Maersk Group (Danish: A.P. Møller-Mærsk Gruppen) is an international business consortium involved in a variety of business sectors, but primarily transportation.  The company is known internationally as Maersk and is most well known for its large shipping business.  It is the largest container ship operator and supply vessel operator in the world.  Maersk is based in Copenhagen, Denmark, with offices in more than 100 countries worldwide.  The group employs more than 60,000 employees.

Click here to view a clip from this video and to see photos of the theatre.

Media Buying: January 2006

Cypress Media performed television and Internet media buying services for Attorneys Lee, Eadon, Isgett, Popwell & Reardon, PA,, a Columbia, SC plaintiff's law firm and radio, newspaper, and Internet media buying for Rinck Advertising, of Auburn, Maine and their client Androscoggin Bank.

Radio Media Buying: January 2004

Cypress Media Group planned and placed a series of radio advertising campaigns for Rinck Advertising and Androscoggin Bank.

Rinck Advertising of Auburn, Maine, specializes in print, radio, and television advertising, branding, public relations and special event planning, retail traffic building, direct response, database and catalog marketing, Web strategy, design, and promotion.

Their major clients include Androscoggin Bank, Harriman Associates, an architectural/engineering firm, and Garelick Farms, one of the largest dairies in the northeastern United States.

Androscoggin Bank is headquartered in Lewiston, ME and has 13 branch locations throughout Maine. It has partnered with mid-coastal and central Maine folks and businesses since 1870 to help them better manage their financial and commercial assets.

These radio campaigns combined brand building with product promotion. The campaigns exceeded key measures in both speed and level of response while significantly increasing market recognition for the bank.

Print Media Buying: February 2003

Cypress Media Group planned and placed a print advertising campaign entitled, These Hands Work Here, for Rinck Advertising and Androscoggin Savings Bank.

Rinck Advertising, of Auburn, Maine, specializes in print, radio, and television advertising, branding, public relations and special event planning, retail traffic building, direct response, database and catalog marketing, Web strategy, design, and promotion.

Their major clients include Androscoggin Bank, The Auburn Group, a national recruiting company; Brann & Isaacson, a national law firm; Harriman Associates, an architectural firm, and Garelick Farms, one of the largest dairies in the northeastern United States.

Androscoggin Bank, headquartered in Lewiston, ME has 13 branch locations throughout Maine. It has partnered with mid-coastal and central Maine folks and businesses since 1870 to help them better manage their financial and commercial assets.

This campaign combined brand building with product promotion. The campaign exceeded key measures in both speed and level of response while significantly increasing market recognition for the bank. This innovative media campaign also achieved key measures at a lower spending level than budgeted.

Broadcast Media Buying: April 2000

Cypress Media Group planned and placed a television schedule for Garrand and Company and Lightlife Foods on the FOOD NETWORK.

Garrand and Company, is a Maine-based strategic marketing agency. Their major clients include Rural Cellular Corporation (NASDAQ: RCCC), H.P. Hood Dairies, Lightlife Foods, and Papa Gino's Restaurants.

Lightlife Foods, of Turner's Falls, Massachusetts, makes leading brands of soy-based meat replacements, which are sold in grocery fresh produce sections.

FOOD NETWORK, is the nation’s only 24-hour cable television network dedicated to good food and good times. FOOD NETWORK is received by more than 47 million U.S. households.

This advertising campaign was necessitated by Lightlife’s desire to expand its consumer appeal beyond their customer base of vegetarians and early soy adopters. Lightlife’s marketing goal was to expand to a family-based target of food shoppers (mothers age 25-54) and teach them about new kinds of foods that would keep their families healthier.

Lightlife's commercial, created by Garrand and Company, is their first produced for national television. It shows young, hip produce Clerk, who knows about food and healthy eating, educating "his" shoppers on how Lightlife tastes great and provides all the health benefits of eating soy.

FOOD NETWORK's FoodTV.Com offers content that changes hourly, features more than 11,000 searchable recipes, a database of integrated cooking videos, profiles of FOOD NETWORK's celebrity chefs, original features on wine, entertaining, international cooking, and much more.

Cypress Media Group negotiated with several national cable networks before buying FOOD NETWORK. We ultimately found that FOOD NETWORK would provide Lightlife with both an expanded and affordable national television audience.

Cypress Media Group’s first post-buy analysis of our advertising schedule showed that our schedule on the FOOD NETWORK generated 32% bonus delivery for the client in the first month of advertising.

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Client Testimonials

""We use Cypress Media Group as a media consultant to ourfirm." describes Cypress Media Group's style as a Value/ResultsStrategic Orientation to media. Their direct response background playsan important role, even in our brand-building campaigns. What ourclients get are media campaigns that out pull – but don’toutspend – the competition. One more thing: Cypress Media Group's media relations are exceptional. They get superb value from our mediavendors without making enemies. The value of these relationships cannotbe underestimated." -Advertising Agency CEO
"We are working more hours a day and making more $ than weever have. Patients have to wait 2 weeks to get an appointment!!! I LOVEIT. Thanks for building and optimizing our Web site and setting up anInternet advertising campaign that makes this happen! You have taken usfrom 5,000 hits a month on our Web site to 130,000 hits a month in just 6 months. We had a patient here this morning from Nashville, which isalmost 250 miles away. She did a search and found us on the Web!!! Shewill probably spend $5,000.00 on her procedures. Let's keep theadvertising going!" - Georgia physician
"We have been busy! The TV ads you made along with yourgreat media buying gives us better cases that produce larger fees. TheWeb site you built and maintain for our firm consistently brings inleads literally from around the world. Now that you added an Internetadvertising campaign to our media plan, we are generating even morecases, and good ones, too. One of our clicks cost less than a dollar andproduced a case with seven-figure fee potential for our firm!" - SouthCarolina attorney

Five Secrets to Successful Advertising

  1. Competitive positioning Don't answer.
  2. Creative You must sound and look different to break through the clutter.
  3. Budget You must spend enough to compete.
  4. Media Buying The right media buy allows you to literally get rich off your ads.
  5. Analysis Allows you to repeat advertising successes and eliminate failures.