Traditional trade shows have been under attack for being obsolete in an Internet marketing age. Listed below are seven reasons why this assessment is wrong and why traditional trade shows are still a viable and relevant marketing option.
Randall P. Whatley is president of Cypress Media Group, an advertising, public relations, and training firm. Cypress Media Group provides training primarily related to business and technical writing, presentation skills, and media relations. He can be reached by e-mail at firstname.lastname@example.org.