Public Relations Experience

Media Consulting: August 2014

Cypress Media Group served as a media consultant to the Musicians of the San Francisco Opera Orchestra. The Musicians of the San Francisco Opera Orchestra have been among the best of international opera companies for nine decades.

Media Consulting: May 2014

Cypress Media Group served as a media consultant to the MET Orchestra Musicians.

The Metropolitan Opera Orchestra is regarded as one of the world's finest orchestras. From the time of the company's inception in 1883, the ensemble has worked with leading conductors in both opera and concert performances and has developed into an orchestra of enormous technical polish and style. In addition to its opera schedule, the orchestra has a distinguished history of concert performances.

Media Consulting: January 2014

Cypress Media Group served as a media consultant to the International Conference of Symphony and Opera Musicians.

Founded in 1962, the mission of ICSOM is to promote a better and more rewarding livelihood for the skilled orchestral performer and to enrich the cultural life of our society. ICSOM represents over 4,000 musicians from 51 major symphony orchestras throughout the United States, and is a Players’ Conference of the American Federation of Musicians.

Media Consulting: October 2013

Cypress Media Group served as a media consultant to the Utah Symphony Musicians' Committee.

The Utah Symphony Musicians' Committee was created in 1967 as an official negotiating and contract enforcing arm of Local 104 of the American Federation of Musicians. The Musicians' Committee now represents and works with the union in all Collective Bargaining agreements. Utah Symphony Musicians also serve as the orchestra for both the Utah Opera as well as the Deer Valley Music Festival and perform educational concerts in all of Utah's school districts. In fact, their members comprise one of only fifteen full-time professional orchestras in the United States.

Media Consulting: September 2013

Cypress Media Group served as a media consultant to the Milwaukee Symphony Orchestra Players Council.

The Milwaukee Symphony Orchestra Players Council was created in 1967 as an official negotiating and contract-enforcing arm of the Milwaukee Musicians Association. The Players Council now represents and works with the Union in all Collective Bargaining agreements. Cypress Media Group represented the musicians in a joint initiative between management and the musicians to successfully raise $5 million through an emergency fundraising drive. This fundraising included donations from 1,408 new individual donors to the Milwaukee Symphony Orchestra.

Media Consulting: September 2013

Cypress Media Group served as a media consultant to Save Our Symphony Minnesota (SOSMN).

The mission of SOSMN is to promote and support the world-class artistic excellence and stature of the Minnesota Orchestra and to ensure its preservation for future generations.

Media Consulting: June 2012

Cypress Media Group served as a media consultant to the Atlanta Symphony Orchestra Players Association.

The Atlanta Symphony Orchestra Players Association was created in 1967 as an official negotiating and contract-enforcing arm of the Atlanta Federation of Musicians. The Association now represents and works with the Union in all collective bargaining agreements.

Web Site Development, Web Site Optimization, and Web Site Promotion: February 2011

Cypress Media Group developed, optimized, and promoted a Web site for Stuart Pro Air Geothermal Solutions.

Stuart Pro Air Services was founded in 1997. Since then, this family-owned business has become the leader in the heating and air conditioning industry. Stuart Pro Air Services specializes in new residential installation, residential service, and light commercial installation.

Stuart Pro Air Services is now also an exclusive wholesale distributor of WaterFurnace International. WaterFurnace is a leading manufacturer of residential, commercial, industrial and institutional geoexchange and water source heat pumps.

Virtual Event Planning, Virtual Event Production, and Virtual Event Streaming Video Production: March 2010

Cypress Media Group produced a three-day virtual event for 3C Software. The Impact ECS Users Conference was designed to give attendees exposure to the latest software product advances. Participants interacted with 3C Software developers and implementation managers who answered their cost management and technology questions.

The virtual event consisted of eight sessions delivered with streaming video to online attendees worldwide and was transmitted from 3C Software's office in Atlanta, GA.

Web Site Redevelopment, Web Site Optimization, and Web Site Promotion: March 2009

Cypress Media Group redeveloped, optimized, and promoted a Web site for The Future of Shari`a book. This project included optimizing some pages for search engines in Arabic, Persian, Russian, Swahili, and Turkish, in addition to English. We also performed the same services for Emory University Professor Abdullahi A. An-Na'im's personal Web site. Professor An-Na'im is the author of The Future of Shari`a

Media Source: October 2006

Randall P. Whatley, president of Cypress Media Group, served as a media source to Georgia Trend, a monthly magazine popular with Georgia business and political leaders.

Quotes attributed to Whatley in article entitled, The Training Tableby Ed Lightsey included the following:

"Typically in corporations, it is the senior, experienced people who have been dealing with the media. As those people approach retirement age or move on to other duties, a lot of corporations have a vacuum in the next tier of management personnel that does not have that experience."

"One of the first threats facing young executives, especially those who are sort of self-impressed, is to be glib. They might say something they mean to be funny, yet is interpreted as insensitive. And they pop off and say something that is not what their company wanted to communicate.''

"CEOs don't like press conferences because they are not in control. When executives pay to produce a television commercial or launch a public relations campaign, they totally control that message."

Web Site Redevelopment, Web Site Optimization, and Web Site Promotion: June 2006

Cypress Media Group redeveloped, optimized, and promoted a Web site for Buckhead Travel Partners, Inc..

Buckhead Travel Partners is a corporate travel agency based in Atlanta, GA that handles business travel arrangements for clients worldwide. Buckhead Travel Partners employs a friendly and professional staff of travel experts who take great pride in offering the best possible service at the lowest price available. Their service doesn't stop once they have issued a ticket. They provide personal assistance to answer any questions clients have throughout the travel planning process.

Web Site Development, Web Site Optimization, and Web Site Promotion: April 2006

Cypress Media Group developed, optimized, and promoted a Web site for Piedmont Care, Inc.

Piedmont Care is a nonprofit organization providing HIV/AIDS care, prevention and advocacy. The agency is located in Spartanburg, SC and serves HIV+ people and their families living in Spartanburg, Cherokee, and Union counties of South Carolina.

Search Engine Optimization: June 2004

Cypress Media performed search engine optimization services for Attorneys Lee, Eadon, Isgett, Popwell & Reardon, PA,, a Colombia, SC plaintiff's law firm, and Harris Law Firm, a criminal defense, personal injury, and insurance dispute law firm, located in Spartanburg, SC.

Media Source: October 2003

Randall P. Whatley, president of Cypress Media Group, served as a media source to the Savannah Morning News, the daily newspaper in Savannah, GA, on a story about political signs. Read the article.

Whatley also served as a media source to Brief Tips for a Better Bottom Line, a monthly newsletter produced by Kirk Miller and Associates, Inc. The article was entitled, Four Tips for Looking Confident When You Don't Feel It.Read the article.

In addition, Whatley served as a media source to Nightclub & Bar magazine , an Oxford, MS-based monthly on a story about media buying.

Quotes attributed to Whatley in this October, 2002 article entitled, Buy Like you've Never Bought Before: Revamp your Media Buying Styleincluded the following:

"Randall P. Whatley, president of Cypress Media Group Inc. in Atlanta, says that the best thing for any business to do is to promote their own Web site. Those sales are going to be so much more profitable. Whether that's displaying menus, hours, or reservations, totally exploit the possibilities of one's own Web site."

"Whatley considers e-mail communications to be one of the brightest marketing tools. It allows small players to seem so much larger and professional. It is so much easier and faster now to do things electronically. Most people prefer to communicate electronically."

Web Site Design, Development, and Promotion: February 2003

Cypress Media Group designed, developed, and launched a Web site for Harris Law Firm. This Spartanburg, SC law firm handles criminal defense, personal injury, and insurance dispute cases.

Cypress Media Group also promotes this law firm and Web site with public relations and advertising. Our firm has special expertise and over 18 years experience in lead generation advertising for professional practices.

Proposal Consulting: February 2003

Cypress Media Group served as a proposal consultant to Tax Analysts, a nonprofit organization that provides timely and comprehensive information to tax professionals at a reasonable cost.

Tax Analysts publishes daily, weekly, and monthly print publications to keep tax professionals informed about current tax developments at the state, federal and international level. The company is also the leading electronic publisher of tax information. Their principal online databases are available on the Web. Comprehensive research libraries are also available from Tax Analysts on CD-ROM. Tax Analysts also publishes a variety of scholarly books on tax issues as well as directories listing documents and government tax officials.

Media Source: June 2001

Randall P. Whatley, president of Cypress Media Group, served as a media source to Lions Daily, a London-based daily advertising paper published by Button Publishing Ltd. on a story about direct response television.

Among the quotes attributed to Whatley in this June 21, 2002 article entitled, DR TV gets switched on were the following:

"If you want to make money on a campaign, you'd better have a value proposition that appeals to the customer."

"Alongside that, the other crucial element is the content. More than ever, quality content is the key both to breaking through clutter and meeting the growing sophistication of the consumer."

"From a purely practical point of view, the older demographic is more likely to have a credit card to make the purchase and is more likely to have discretionary income to be able to afford the purchase."

"Music offers are one area that can be targeted successfully toward a younger demographic."

"Technology and business-related products and food are areas that I would highlight as not having exploited the medium as much as they could. Obviously, some products do better than others, but it's cyclical."

"New technologies allow for more and better graphics, and for faster distribution of dubs to the stations via satellite. It also allows for faster and cheaper edits to test different spots." 

Client Testimonials

"Our public identity and media presence are on the rise, thanks to Cypress Media Group's work on our behalf. Their media plan, their top-notch media training, and the cutting-edge Web site they helped us build make us stand apart from the multitude of nonprofits in our community. Thank you, Cypress Media Group, for helping our organization move into the modern media age!" - Nonprofit Director
"I want to thank you for all of the tremendous work you are doing on our behalf. I am really glad you are on our side! It is making a tremendous difference for us and is greatly appreciated." - Scott Kreger, Former Chair, Milwaukee Symphony Orchestra Players Council
"Randy's media training really came in handy when preparing to talk with the board of our local newspaper and with the TV stations. I felt much better equipped because of the practice interview sessions." - Beth Giacobassi, Chair, Milwaukee Symphony Orchestra Players Council
"I'm proud to say we were the first symphony orchestra to engage Randy Whatley and Cypress Media Group. Randy immediately showed a keen understanding of our business and art models and was able to suggest and promote effective strategies for our orchestra to engage our community. His expertise was quickly recognized as filling a void in the classical music industry, and he is now highly sought after by orchestras across the United States. The advice and input we received from Randy Whatley and Cypress Media Group has had a huge positive impact on both my organization and our industry nationally." - Paul Murphy, President, Atlanta Symphony Orchestra Players Association
"Randy played our entire public relations scenario out like a fine Stradivarius!" - Joel Dallow, Atlanta Symphony Orchestra Players Association board member
"You have been there also from day one and are part of the family like everyone else. You get it, you understand what we are fighting about and have shown us the path to better fight for ourselves. You are also always available and I am extremely grateful as well for the kind of friend you are to our orchestra. We could not keep doing this without you. THANK YOU!" - Danny Laufer, Vice-President, Atlanta Symphony Orchestra Players Association
"This a brief note to thank you for the extraordinary work you did helping our committee and orchestra during the most difficult negotiation we've had in decades. Your skill, patience and fortitude were the wall upon which we leaned throughout this whole process. In truth, the words don't exist to thank you enough." - David Langlitz, MET Orchestra Musicians Negotiation Committee Member