Public Relations Experience

Virtual Event Planning, Virtual Event Production, and Virtual Event Streaming Video Production: March 2010

Cypress Media Group produced a three-day virtual event for 3C Software. The Impact ECS Users Conference was designed to give attendees exposure to the latest software product advances. Participants interacted with 3C Software developers and implementation managers who answered their cost management and technology questions.

The virtual event consisted of eight sessions delivered with streaming video to online attendees worldwide and was transmitted from 3C Software's office in Atlanta, GA.

Web Site Redevelopment, Web Site Optimization, and Web Site Promotion: March 2009

Cypress Media Group redeveloped, optimized, and promoted a Web site for The Future of Shari`a book. This project included optimizing some pages for search engines in Arabic, Persian, Russian, Swahili, and Turkish, in addition to English. We also performed the same services for Emory University Professor Abdullahi A. An-Na'im's personal Web site. Professor An-Na'im is the author of The Future of Shari`a.

Are you interested in Web site redevelopment, Web site optimization, or Web site promotion?

Media Source: October 2006

Randall P. Whatley, president of Cypress Media Group, served as a media source to Georgia Trend, a monthly magazine popular with Georgia business and political leaders.

Quotes attributed to Whatley in article entitled, The Training Tableby Ed Lightsey included the following:

"Typically in corporations, it is the senior, experienced people who have been dealing with the media. As those people approach retirement age or move on to other duties, a lot of corporations have a vacuum in the next tier of management personnel that does not have that experience."

"One of the first threats facing young executives, especially those who are sort of self-impressed, is to be glib. They might say something they mean to be funny, yet is interpreted as insensitive. And they pop off and say something that is not what their company wanted to communicate.''

"CEOs don't like press conferences because they are not in control. When executives pay to produce a television commercial or launch a public relations campaign, they totally control that message."

Web Site Redevelopment, Web Site Optimization, and Web Site Promotion: June 2006

Cypress Media Group redeveloped, optimized, and promoted a Web site for Buckhead Travel Partners, Inc..

Buckhead Travel Partners is a corporate travel agency based in Atlanta, GA that handles business travel arrangements for clients worldwide. Buckhead Travel Partners employs a friendly and professional staff of travel experts who take great pride in offering the best possible service at the lowest price available. Their service doesn't stop once they have issued a ticket. They provide personal assistance to answer any questions clients have throughout the travel planning process.

Web Site Development, Web Site Optimization, and Web Site Promotion: April 2006

Cypress Media Group developed, optimized, and promoted a Web site for Piedmont Care, Inc.

Piedmont Care is a nonprofit organization providing HIV/AIDS care, prevention and advocacy. The agency is located in Spartanburg, SC and serves HIV+ people and their families living in Spartanburg, Cherokee, and Union counties of South Carolina.

Search Engine Optimization: June 2004

Cypress Media performed search engine optimization services for Attorneys Lee, Eadon, Isgett, Popwell & Reardon, PA,, a Colombia, SC plaintiff's law firm, and Harris Law Firm, a criminal defense, personal injury, and insurance dispute law firm, located in Spartanburg, SC.

Media Source: October 2003

Randall P. Whatley, president of Cypress Media Group, served as a media source to the Savannah Morning News, the daily newspaper in Savannah, GA, on a story about political signs. Read the article.

Whatley also served as a media source to Brief Tips for a Better Bottom Line, a monthly newsletter produced by Kirk Miller and Associates, Inc. The article was entitled, Four Tips for Looking Confident When You Don't Feel It.Read the article.

In addition, Whatley served as a media source to Nightclub & Bar magazine , an Oxford, MS-based monthly on a story about media buying.

Quotes attributed to Whatley in this October, 2002 article entitled, Buy Like you've Never Bought Before: Revamp your Media Buying Styleincluded the following:

"Randall P. Whatley, president of Cypress Media Group Inc. in Atlanta, says that the best thing for any business to do is to promote their own Web site. Those sales are going to be so much more profitable. Whether that's displaying menus, hours, or reservations, totally exploit the possibilities of one's own Web site."

"Whatley considers e-mail communications to be one of the brightest marketing tools. It allows small players to seem so much larger and professional. It is so much easier and faster now to do things electronically. Most people prefer to communicate electronically."

Web Site Design, Development, and Promotion: February 2003

Cypress Media Group designed, developed, and launched a Web site for Harris Law Firm. This Spartanburg, SC law firm handles criminal defense, personal injury, and insurance dispute cases.

Cypress Media Group also promotes this law firm and Web site with public relations and advertising. Our firm has special expertise and over 18 years experience in lead generation advertising for professional practices.

Proposal Consulting: February 2003

Cypress Media Group served as a proposal consultant to Tax Analysts, a nonprofit organization that provides timely and comprehensive information to tax professionals at a reasonable cost.

Tax Analysts publishes daily, weekly, and monthly print publications to keep tax professionals informed about current tax developments at the state, federal and international level. The company is also the leading electronic publisher of tax information. Their principal online databases are available on the Web. Comprehensive research libraries are also available from Tax Analysts on CD-ROM. Tax Analysts also publishes a variety of scholarly books on tax issues as well as directories listing documents and government tax officials.

Media Source: June 2001

Randall P. Whatley, president of Cypress Media Group, served as a media source to Lions Daily, a London-based daily advertising paper published by Button Publishing Ltd. on a story about direct response television.

Among the quotes attributed to Whatley in this June 21, 2002 article entitled, DR TV gets switched on were the following:

"If you want to make money on a campaign, you'd better have a value proposition that appeals to the customer."

"Alongside that, the other crucial element is the content. More than ever, quality content is the key both to breaking through clutter and meeting the growing sophistication of the consumer."

"From a purely practical point of view, the older demographic is more likely to have a credit card to make the purchase and is more likely to have discretionary income to be able to afford the purchase."

"Music offers are one area that can be targeted successfully toward a younger demographic."

"Technology and business-related products and food are areas that I would highlight as not having exploited the medium as much as they could. Obviously, some products do better than others, but it's cyclical."

"New technologies allow for more and better graphics, and for faster distribution of dubs to the stations via satellite. It also allows for faster and cheaper edits to test different spots." 

Web Site Design, Development, and Launch: March 2001

Cypress Media Group designed, developed, and launched a Web site for Godfrey Law Firm. This Greenville, SC law firm specializes in Family Law, Criminal Defense, and Personal Injury Law.

Cypress Media Group also promotes this law firm and Web site with television ads and public relations. Our firm has over 18 years experience in lead generation advertising for professional practices.

Media Relations: January 2001

In early January 2001, we chuckled at the following posting on a B2B Marketplace site:

Product/service description:

A new Web development agency

PR goals:

To generate leads through features and mentions in newspapers and magazines.

Targeted geographic areas:

Regional

Additional comments:

I don't want branding and Web development and strategic planning. I want old-school PR.

We wondered what happened to the lines, "We plan to go public in the next year" and "It's all about branding."

Cypress Media Group still does the type of public relations referred to as "old school." In fact, when we noticed the posting listed above, we had recently obtained exactly this type of publicity for our client, JHD Construction, Inc., of Tucker, GA to promote their new LabBuilder division. Read the article.