How to Make your Web Site Make Money

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You have a Web site. You spent time and money to build one yourself or pay someone else to build one for you. You have heard stories about other people’s Internet success, but that certainly hasn’t been your experience. Why isn’t your Web site making money?

This seminar is designed to show you how to make your Web site make money. It can be delivered as either a half-day or full-day program. This highly interactive seminar prepares participants to make the changes that they need to make to their Web site to produce immediate money-making results.

Participants in this training seminar will learn to do the following:

  1. Define their target customers and develop Web site copy that meets their needs
  2. Drive traffic to their Web site for free, using marketing systems already available
  3. List their Web site on search engines and directories that will lead visitors to their site for free
  4. Write the all-important meta tags necessary for engines and directories to properly index their Web site
  5. Obtain links to other Web sites in order to improve their Web site page rankings on search engines
  6. Learn how to process and close Web site leads quickly

Seminar Tips:

  1. Determine what information your customers need to obtain from your Web site and write your Web site copy to address those needs
  2. Improve your page rankings on search engines by obtaining as many links as possible to your Web site
  3. Update your Web site copy with new and meaningful content to improve your search engine page rankings

Online learning options for individuals

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Schedule This Training

For groups of 3 or more participants

Cypress Media Group presents this seminar as an on-site offering at your work location or at an off-site location of your choice. We can customize this training program to suit your precise training needs.

For economic reasons, this seminar is only offered to groups of roughly three or more people with the same training needs. If you have a group with similar training needs, please call us at 770-640-9918 or E-mail to discuss your interest.

For fewer than 3 participants

We do not offer this course as an open enrollment public offering for individuals. If you have fewer than three participants who are interested in this course, the cost will be the same as for a larger group.

Please call us at 770-640-9918 or E-mail to discuss your interest.

About the Instructor

Randall P. Whatley

Randall P. Whatley is a 30-year media veteran with diverse business experience. He is president of Cypress Media Group, an advertising, public relations, and training firm. He has extensive experience advising government officials, political candidates, public officials, and corporate executives.

Whatley teaches the practical, real-world skills that he has acquired and refined over three decades as an advertising and public relations practitioner. His presentation and media relations skills were honed as a lobbyist and political consultant on over 50 campaigns in four states. He has written two books, two syndicated newspaper columns, and many magazine and Internet articles. He has also hosted his own television and radio program and appeared often as a TV and radio program guest, including a CNN appearance. Whatley has also produced TV and radio ads.

Randall P. Whatley teaches the following courses to companies and government agencies worldwide:

He can be reached by e-mail at randy@cypressmedia.net.

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