This course is designed for corporate executives, marketing managers, political candidates, and small business owners who make media buying decisions. Students will learn about media from a buyer's perspective. They will learn about media buying pitfalls so they can avoid purchasing errors. Participants will learn to differentiate between the numerous and often confusing media options. Students will also acquire the tools necessary to make wiser media buying decisions, which will lead to increased profitability for their organizations.
Cable Television Advertising
Additional Versions of Media Buying Seminar Available
This seminar was developed for show advertising sales reps how media buyers think. It explores the problems and challenges that buyers and reps face in communicating with each other and working together. The presenter, Randall Whatley answers questions reps often have about buyers. How do they make decisions? Why do they do some of the things that they do? How can reps improve their relationships with buyers? What goes on behind the scenes that reps don’t know about? His always candid and often brutally honest viewpoints are both educational and entertaining.
Following is what past participants have said about this seminar:
Randall P. Whatley is president of Cypress Media Group, an Atlanta-based advertising, public relations, and training firm. Whatley has been a media buyer for 33 years. He has bought media in over 200 U.S. markets for a wide array of clients. After two decades of media buying, Whatley has developed unique insights into the media buyer/station rep relationship.
The presenter’s perspective was formed by the following experiences:
The format of this seminar is one of open discussion. It is intended to be a dialogue between the presenter and the audience. Participants are encouraged to express their opinions and share their experiences about the topics discussed. If participants disagree with the presenter, they are encouraged to speak up so that the audience will have the benefit of hearing different viewpoints. If participants have personal experiences that either reinforce or conflict with the viewpoints expressed, they are encouraged to articulate them.
Questions answered in “Inside the Mind of a Media Buyer” include:
Would you like to provide this training to your organization? E-mail Randall Whatley at firstname.lastname@example.org to discuss this training.
Online learning options for individuals
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"This is just a quick note to let you know how much I appreciated your seminar with MAB this year (2005). You started out by stating that we wouldn’t like everything we heard but needed to hear it. I have to say you were right. I didn’t like everything I heard, mostly because I broke almost every rule noted. However, I took notes and worked to apply the information and tips you so freely shared. To my delight the information you provided contributed to my largest annual sales contract to date! Thank you for being so open with us about what’s inside the mind of the media buyer."Maine Radio Account Executive
Cypress Media Group presents this seminar as an on-site offering at your work location or at an off-site location of your choice. We can customize this training program to suit your precise training needs.
For economic reasons, this seminar is only offered to groups of roughly three or more people with the same training needs. If you have a group with similar training needs, please call us at 770-640-9918 or E-mail to discuss your interest.
We do not offer this course as an open enrollment public offering for individuals. If you have fewer than three participants who are interested in this course, the cost will be the same as for a larger group.
Please call us at 770-640-9918 or E-mail to discuss your interest.
Randall P. Whatley is a 30-year media veteran with diverse business experience. He is president of Cypress Media Group, an advertising, public relations, and training firm. He has extensive experience advising government officials, political candidates, public officials, and corporate executives.
Whatley teaches the practical, real-world skills that he has acquired and refined over three decades as an advertising and public relations practitioner. His presentation and media relations skills were honed as a lobbyist and political consultant on over 50 campaigns in four states. He has written two books, two syndicated newspaper columns, and many magazine and Internet articles. He has also hosted his own television and radio program and appeared often as a TV and radio program guest, including a CNN appearance. Whatley has also produced TV and radio ads.
Randall P. Whatley teaches the following courses to companies and government agencies worldwide:
He can be reached by e-mail at email@example.com.
Connect to him on Linkedin