Business success and profitability is almost totally dependent on the quality of your product or service, market conditions, and consumer awareness. Our job at Cypress Media Group is to foster the best perception locally, regionally, and if applicable, nationally, so your clients and stakeholders are drawn to your product, service, or cause as a first choice. We have over thirty years of experience in television, radio, print, and Internet media relations throughout the United States, Canada, and Europe handling projects for large companies, government agencies, and small businesses. While there is never a guarantee of "free" media coverage, we will tell your story in such a way as to ensure the best opportunity for positive local, regional, and national media attention.
Whether it's a mining disaster, factory closing, or sensationalized corporate expose, your response to adverse media coverage in an appropriate manner is crucial. What is revealed and how it is communicated in this time frame will determine not only how you are viewed for the remainder of the emergency or crisis, but also how you will fare in the future. Quick, decisive, and well positioned interaction with media, financial markets, stakeholders, and consumers is essential to your success.
In an age of instantaneous digital communication, how you look and sound is often as important as the content of what you actually say. This is as true for an enterprise as it is for an individual. While first impressions may not always be the truest reflection of who you are, they are sometimes the only picture you are allowed to project. It is important to project a positive image, and Cypress Media Group can help you do so.
Media consulting can range from advising you on what paid media to buy for an advertising campaign to advising you how to deal with the press for public relations opportunities. Regardless of what kind of media consulting you need, Cypress Media Group has the experience and contacts necessary to help you promote your product, service, or cause.
For the uninitiated, navigating any bureaucracy can be nerve-racking and time- consuming. Negotiating your way through and projecting your key message to local, state, and federal government agencies requires a most unique and precise form of public relations. Cypress Media Group has the knowledge and experience you need to be successful with government relations.
For over 20 years, Cypress Media Group has answered requests for proposals to obtain contracts for our company and for clients. We have also served as consultants to government agencies to help them write RFPs and evaluate proposals. This experience on both sides of the table gives us a unique perspective on the RFP writing and evaluation process.
Learn more about our Proposal Consulting
The structure, presentation, and content of your writing will make or break your proposition, regardless of the merit of your proposal. Make sure you at least have a fighting chance of being heard and considered by using our experts to craft and frame your ideas in the best possible light, to maximize benefits, and show they far outweigh any perceived negatives or contrary views.
Cypress Media Group has been involved in over 50 political campaigns with 30+ victories in four U.S. states. We have also lobbied all levels of government on behalf of our clients. Our perspective is influenced by almost three decades of involvement in political campaigns and causes.
Three reasons to monitor your online presence as part of your weekly public relations duties:
You should monitor all of the following categories that pertain to your organization:
Use this online tool to use to learn what is being said online about your organization: