Speech Writing Training

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This advanced course teaches participants how to write great speeches. The seminar is designed for those who need a speech writing refresher course and those who need advanced speech writing training. Students will learn techniques that will empower them to write memorable speeches that set them apart from other speakers.

Topics include:

  • Organizing the many critical components necessary to write a speech
  • Developing a thesis for each speech
  • Using supporting statements, supporting claims, and transition statements
  • Employing numerous speech preparation checklists
  • Obtaining tips on the best ways to practice a speech
  • Reviewing the requirements of various forms of speeches including informative, stimulating, persuasive, entertaining, and impromptu speeches
  • Learning techniques that improve clarity, add sparkle, and make speeches more memorable
  • Learning how to use humor in speeches
  • Seeing, hearing, and reading famous American speeches to observe how the techniques taught in this course were used in speeches that changed the course of history

Seminar Tips:

Transitions are important tools in speech writing. Two categories of transitions are introducing a topic and emphasizing a certain point.

To Introduce a Topic:

  • Additionally
  • Again
  • Also
  • Another
  • A second point
  • Likewise
  • Similarly
  • Too

To Emphasize:

  • Above all
  • Another key
  • As indicated
  • Beyond question
  • In other words
  • Once again
  • Most important
  • Without a doubt

Speech Writing Internet Resources

  • Use the History Channel's speech archive to study hundreds of famous 20th-century speeches. From this site you can download audio files and hear the words that changed the world. The History Net www.historynet.com/ contains links to most historical periods and is an excellent source of historical information. Go to www..refdesk.com/ to check or obtain facts. This site contains links to a variety of outstanding sources for everything imaginable.
  • Use www.yurweb.com to conduct metasearches of multiple search engines quickly.
  • The GIGA site www.giga-usa.com contains a broad collection of ancient and modern quotations, aphorisms, maxims, proverbs, sayings, truisms, mottoes, book excerpts, and poems that are browsable by author or cross-referenced topic.

Client Testimonials

"Randy is an excellent teacher. He clearly has a large breadth of experience that we benefited from. His personal stories were very helpful."
"I liked the practical examples of speechwriting techniques. This was a great course. It was very informative and I believe it will help improve my speeches."
"I usually can't wait for these types of classes to be over. I didn't want this one to end!"
"I liked the many specific examples provided. I'm anxious to write now using the lessons I learned in this class."
"You were an excellent instructor and kept the audience going full-speed."
"The instructor was very personable and professional and straight to the point. I liked looking at classmates' speeches and hearing the instructor's critique"
"The workbook was very good, easy-to-use, and contained easy-to-understand tips on writing speeches."
"The instructor's experience with writing for diverse audiences was very valuable. I liked the way he related his past experiences in dealing with specific speech writing problems. He was to the point and didn't belabor anything."
"The workbook was a great take-away for practical application after the class."
"The information was similar to what I studied in college classes, yet it was presented in a much more advanced tone. I really appreciated being involved with the class to analyze and discuss the various topics we covered."

Schedule This Training

For groups of 3 or more participants

Cypress Media Group presents this seminar as an on-site offering at your work location or at an off-site location of your choice. We can customize this training program to suit your precise training needs.

For economic reasons, this seminar is only offered to groups of roughly three or more people with the same training needs. If you have a group with similar training needs, please call us at 770-640-9918 or E-mail to discuss your interest.

For fewer than 3 participants

We do not offer this course as an open enrollment public offering for individuals. If you have fewer than three participants who are interested in this course, the cost will be the same as for a larger group.

Please call us at 770-640-9918 or E-mail to discuss your interest.

About the Instructor

Randall P. Whatley

Randall P. Whatley is a 30-year media veteran with diverse business experience. He is president of Cypress Media Group, an advertising, public relations, and training firm. He has extensive experience advising government officials, political candidates, public officials, and corporate executives.

Whatley teaches the practical, real-world skills that he has acquired and refined over three decades as an advertising and public relations practitioner. His presentation and media relations skills were honed as a lobbyist and political consultant on over 50 campaigns in four states. He has written two books, two syndicated newspaper columns, and many magazine and Internet articles. He has also hosted his own television and radio program and appeared often as a TV and radio program guest, including a CNN appearance. Whatley has also produced TV and radio ads.

He has been a government relations consultant for over 30+ years and has served as a political campaign consultant (over 50 campaigns with 30+ victories in four states) and lobbyist. Additionally, he has served as an RFP consultant to both government agencies and contractors, administered government contracts, written proposals, and authored handbooks that address government/layperson relations.

Randall P. Whatley teaches the following courses to companies and government agencies worldwide:

He can be reached by e-mail at randy@cypressmedia.net.

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