This one-day course teaches participants to write effectively for the media. The course specifically addresses the writing of news releases, "pitch letters," backgrounders, and fact sheets for both print and broadcast media.
This one-day seminar is filled with instruction, tips, and ideas that will make you a more effective writer of feature articles--short takes as well as long stories.
This program will show you how to get readers to read and to be receptive to the points you want to get across in your feature writing.
Not much space? You'll learn how to bring a creative spark and human interest even to brief feature treatments of just 300 words.
Pressed for time? You'll discover strategies to speed the writing process.
Bland material? You'll see how to spruce up the mundane and infuse drab information with dramatic interest.
Same old story? You'll find out how to search out new points of entry to give routine articles a fresh look.
Too much material? You'll learn to organize piles of notes and reference materials in the most efficient way and quickly sift through to the best material.
Writing for the Web? You'll explore the simple but important steps to consider when writing articles or adapting print features for online readers.
Through discussion, exercises, and a book to help you continue improving your writing, you'll learn how to:
Morning until noon:
Elevating the feature article from ordinary to stellar
As a successful freelance writer for several major publications, Donna Boetig knows how to pique an editor's interest in a story idea. In this seminar, she reveals the secrets of successful pitches to the national media.
Donna Elizabeth Boetig is a freelance writer, a former newspaper reporter and a former corporate publication editor whose articles appear frequently in national publications such as Reader's Digest, Family Circle, The Saturday Evening Post and numerous others. Her articles have been translated into hundreds of languages. She has authored and contributed to several books on writing.
Donna was a staff writer for The Baltimore Sun and a feature writer and columnist for The Union Leader in Manchester, NH. In addition to having edited an employee publication for Lockheed Martin, she worked as a contract writer for medical centers and colleges. She is a professor in Johns Hopkins University Masters in Writing Program and is coordinator of the Writing Center at the University of Maryland, graduate and professional programs.
A popular speaker at writers' conferences, Donna has equipped and inspired thousands of writers--both beginners and experienced pros-- to reach new heights of professionalism.
Note: This workshop in only available as customized, onsite training. It can be scheduled as a full-day or half-day program.
"Randy was a fantastic instructor! I've taken classes similar to this in the past that have been a real drag. He keeps it interesting and fun. I will recommend this class to my fellow employees."D.H., Assistant Account Executive - Atlanta, GA
Cypress Media Group presents this seminar as an on-site offering at your work location or at an off-site location of your choice. We can customize this training program to suit your precise training needs.
For economic reasons, this seminar is only offered to groups of roughly three or more people with the same training needs. If you have a group with similar training needs, please call us at 770-640-9918 or E-mail to discuss your interest.
We do not offer this course as an open enrollment public offering for individuals. If you have fewer than three participants who are interested in this course, the cost will be the same as for a larger group.
Please call us at 770-640-9918 or E-mail to discuss your interest.
Randall P. Whatley is a 30-year media veteran with diverse business experience. He is president of Cypress Media Group, an advertising, public relations, and training firm. He has extensive experience advising government officials, political candidates, public officials, and corporate executives.
Whatley teaches the practical, real-world skills that he has acquired and refined over three decades as an advertising and public relations practitioner. His presentation and media relations skills were honed as a lobbyist and political consultant on over 50 campaigns in four states. He has written two books, two syndicated newspaper columns, and many magazine and Internet articles. He has also hosted his own television and radio program and appeared often as a TV and radio program guest, including a CNN appearance. Whatley has also produced TV and radio ads.
Randall P. Whatley teaches the following courses to companies and government agencies worldwide:
He can be reached by e-mail at firstname.lastname@example.org.
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