Power Writing Training

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This class emphasizes clarity, brevity, and conciseness in business writing. It also includes a review of sentence structure, punctuation rules, and ways to make your writing persuasive.

Topics include:

  • Writing sentences with impact
  • Making requests that elicit responses
  • Organizing memos and letters effectively
  • Responding to complaints in a positive way
  • Adding zest and flair to your writing

Seminar Tips:

  • When requesting information in writing, be sure to be specific. If your request is precise, it is easy to find the information and respond. Vague requests are too general and tend to be ignored.
  • Doublets are multiword phrases with overlapping meanings. Avoid doublets such as "key essentials," "my personal opinion," and "future outlook."
  • Edit jargon and buzz words ruthlessly to keep your writing fresh. Most business "slang" becomes dated and seems insincere. Avoid terms like "viable option" and "thinking outside of the box."

Online learning options for individuals

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Schedule This Training

For groups of 3 or more participants

Cypress Media Group presents this seminar as an on-site offering at your work location or at an off-site location of your choice. We can customize this training program to suit your precise training needs.

For economic reasons, this seminar is only offered to groups of roughly three or more people with the same training needs. If you have a group with similar training needs, please call us at 770-640-9918 or E-mail to discuss your interest.

For fewer than 3 participants

We do not offer this course as an open enrollment public offering for individuals. If you have fewer than three participants who are interested in this course, the cost will be the same as for a larger group.

Please call us at 770-640-9918 or E-mail to discuss your interest.

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About the Instructor

Catherine Hibbard

Catherine S. Hibbard is a nationally recognized expert in business and technical writing. Her company, Cypress Media Group, is an Atlanta-based advertising, public relations, and training firm that provides training and consulting primarily related to business and technical writing, presentation skills, and media relations.

Ms. Hibbard's client base, which is diverse and impressive, draws from both corporations and government agencies such as the Centers for Disease Control and Prevention (CDC), several NASA centers, and numerous military branches. Her corporate clients include Archer Daniels Midland, The Lewin Group, Verizon, and Northrop Grumman - to name just a few. She has been awarded contracts for large training initiatives with the Office of Professional Management (OPM), Health Resources and Services Administration (HRSA), and the Federal Aviation Administration (FAA).

Most Influential Techcomm

Catherine was ranked 11th on The 400 Most Influential in #Techcomm and #ContentStrategy bloggers list in 2011.

She can be reached by e-mail at catherine@cypressmedia.net.

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